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  • Let's hear risky launch strategies you have seen or implemented that paid off in a huge way!

    Lewis Herdman
    6 replies

    Replies

    Lewis Herdman
    Many founders follow x,y,z approach to launch. I'd love to hear any experimental or risky strategies implemented when launching that proved to be a hit. Just for fun!
    Gurkaran Singh
    I once saw a startup launch their app exclusively through carrier pigeons to create buzz - surprisingly, it worked like magic! So, who said going old-school wasn't a viable launch strategy in the age of tech?
    Abhra Ch.
    Hey @lewis_appre! 😄 Love this topic! One risky launch strategy I witnessed was when a startup launched their product exclusively via social media influencers. They bypassed traditional marketing channels entirely! 😲 It was a bold move, but it paid off with a massive spike in user engagement and sales. Definitely a high-stakes game but turned out to be a jackpot! Can't wait to hear others' stories! 🚀😊
    Nancy Wright
    Rebranded as a 'social network for career growth' and focused all messaging on that mission, even though the actual product was more of an ed tech platform. It struck a chord with users and signups took off - people really wanted help advancing their careers.
    Naomi | Beeyond AI
    Good question @lewis_appre ! As someone who is launching soon as well, I am here to see what other veterans has to suggest. Hoping for moderately risky risks though! 😅
    Allen kashi
    One risky launch strategy that paid off involved partnering with edgy influencers to spark conversation and generate buzz. This approach targets niche audiences and can lead to massive engagement, similar to how Sky Bri net worth has grown through her unique social media appeal and strategic brand collaborations.