Licensing or Franchising?
Mark Lemuel M
1 reply
It compares allowing other companies to use intellectual property like trademarks or technology for a fee (licensing) versus granting third parties the rights to operate a business under your brand and model (franchising).
which one is better?
Replies
Shannon J. Stafford@shannon_j_stafford
I’d go with licensing less control but also less hassle managing day to day operations
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