LinkedIn or X?

Question

I know this question has been asked a lot of times but I want to start the debate again.

Soo, the question is: WHICH PLATFORM DO YOU USE FOR ATTRACTING NEW CUSTOMERS AND CONNECTING WITH PEOPLE?

Here is what I think. LinkedIn is way better than X.

WHY?

1. Much more targeted audience
 LinkedIn is designed for professionals which makes it easier to connect with individuals and companies that are more relevant to your industry.

2. More business-oriented
LinkedIn's primary focus is on business, which means that the users are also more receptive to business-related content.

3. Great search tools
LinkedIn offers really good and advanced search capabilities to find peope and companies in your niche which makes it easier to sell your product/service

4. Professional content
Users expect and engage with professional and industry-specific content which makes it a good place to share product updates, case studies, etc.

5. Direct messaging
You can easily send connection requests and start conversations with other individuals in your field.

6. Company page
You can easily create a company page to showcase your product/service and share updates, do marketing, ...

This is just a brief overview of why I think LinkedIn is way better than X for us as business professionals.

This does not mean that X isn't good, and it's definitely not advice to stop using X. It's just my personal opinion and I had much better results on LinkedIn.

Would love to hear your opinion on the matter.

Cheers, Luka

⚡Shrey Joshi · Accepted Answer

Great points, Luka! The choice between LinkedIn and X (formerly known as Twitter) depends on your target audience and goals.

1. Targeted Audience:
LinkedIn has over 190 million users in the US, primarily professionals, making it ideal for B2B marketing. In contrast, X has a broader audience of 75 million US users, which can be beneficial for B2C outreach or broader brand awareness.

2. Business Orientation:
LinkedIn users are more inclined to engage with business-related content, leading to higher quality leads. A study by HubSpot showed that LinkedIn is 277% more effective at generating leads than Facebook and Twitter.

3. Search Tools:
LinkedIn’s advanced search and filters make it easier to target specific industries, job roles, and companies, making it invaluable for sales and recruitment.

4. Content Engagement:
LinkedIn's algorithm favors professional content, with users actively seeking thought leadership and industry insights. Content on LinkedIn gets 15x more content impressions than job postings.

5. Direct Messaging:
LinkedIn InMail has a response rate three times higher than regular email, making it a powerful tool for direct outreach and relationship building.

6. Company Pages:
LinkedIn company pages allow businesses to showcase their brand, products, and culture, with features like Showcase Pages to highlight specific offerings.

In summary, while both platforms have their merits, LinkedIn is particularly advantageous for B2B marketing, professional networking, and targeted lead generation. The data strongly supports its effectiveness for business professionals. Would love to hear how others are using these platforms!

Answer

LinkedIn is better.

Adeeb Malik · Answer

Hey @luka_brzin

I agree with what you said about LinkedIn but with the AI-fication in place, and of course, reposting the same content, it is becoming a bit haphazard to effectively market your product.

But, I'd still post there, just to keep consistency and traction. And yes, for reaching out and growing your network it is the place.

Now, X has a more mature audience who is actually there for information and to stay updated/learn new things. This opens up the space for you to create diverse content (related to your product and/or industry) to drive attention.

Moreover, it's quite active out there and somewhat ruthless to AI-fication, so you get quality interaction and engagement. Yes, from there, you can drive the traffic to follow on LinkedIn, etc.

Thoughts?

Declan Xavier Holbrook · Answer

LinkedIn for sure. I've had much better results using LinkedIn to connect with potential customers and partners in my industry compared to Twitter. The ability to search for and directly message relevant people is super valuable. Plus the professional focus means I can share thought leadership content that actually gets engagement, unlike the memes and shitposting on Twitter lol. I do still use Twitter to stay up on trends and network, but LinkedIn is where I focus for biz dev.

Answer

It’s great for building professional connections and sharing industry-related content.

Answer

If you’re looking for more real-time updates and engaging with a broader range of topics, X might be the way to go.

Answer

For professional networking and career growth, LinkedIn is definitely the better choice.

Momin Ul Abidin · Answer

Yes, I agree with you and I think both have separate proposes but for me, LinkedIn is way better and the best choice for professional networking and career growth.

Laeequa Ahmad · Answer

I don't think there can be a comparion really. Both are for separate purposes

Answer

LinkedIn for sure! The audience there is way more targeted and business-oriented. X is great for brand awareness and general social media engagement, but LinkedIn is the platform to be on if you want to connect with potential customers and partners in your industry. The ability to search for and directly message relevant people and companies is super valuable. Plus, having a company page to showcase your offerings and post updates helps a ton with visibility and credibility in your niche. I'm all about that LinkedIn life for business!

Answer

I've had good success with LinkedIn for B2B sales and marketing. The targeting options and direct messaging are great for connecting with decision makers. X still has its place though - I see it as better for more casual networking and sharing interesting content to a broader audience. Picking the right platform really depends on your specific goals and industry. For most B2B efforts, I agree LinkedIn is the way to go. Would be curious to hear others' experiences and opinions too!

Juliia · Answer

Everything that you wrote is correct, but I suppose that ut depends on so many thing like your product/main audience/your target market etc. Sometime it works better in both channels, sometime you need to choose the one. 
There is no right or wrong answer, I believe that you need to check it and fit it up to your marketing strategy and goals

Leslie Mcknight · Answer

Hi Luka, I totally understand where you're coming from regarding LinkedIn versus X (formerly Twitter). LinkedIn's focus on professionals and business-related content indeed makes it a powerful tool for B2B connections and industry-specific engagement. Its advanced search capabilities and direct messaging features are particularly valuable for targeted outreach. However, X can still offer significant benefits, especially for real-time updates, broad audience reach, and dynamic engagement through hashtags and trending topics. Each platform has its strengths depending on your goals and target audience, so leveraging both could maximize your outreach. Looking forward to hearing others' thoughts on this! Cheers! When students face tight deadlines and complex assignments, some turn to services like essayroo.org for support. This platform offers a range of writing assistance, including essays and reports, tailored to individual academic requirements to help manage the challenges of academic writing.

LinkedIn or X?

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