LinkedIn vs X? What works best for your business? Share your profiles.
Ghost Kitty
8 replies
I have been using LinkedIn for 4 years (34K followers). Last year, I started using Twitter (3K followers). All inbound.
What works best depends on your product and your audience.
LinkedIn is the best for B2B. Twitter is the best for building in public B2C, and it works for cheap B2B, too.
For my service business (I help tech startups with growth and marketing), LinkedIn works better. But my clients like that I use Twitter, too.
For selling digital products, both platforms work well.
Share your experience, please :)
If we're not connected:
My LinkedIn: https://www.linkedin.com/in/olenabomko/
My Twitter: https://twitter.com/olenabomko
Replies
André J@sentry_co
Twitter is decreasing in popularity rapidly. Down 10-30% this year. And expected to shrink further. According to various sources. Meanwhile LI is up 10% YoY.
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Warmup Inbox
I recently ran an experiment to promote Email List Verify : 3 posts posted both on Linkedin and Twitter.
Result:
2775 impressions on Linkedin
73 views on Twitter
=> LinkedIn is far better for B2B audience.
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It feels like it has become a lot harder to grow an audience on X, especially for a B2B business.
It’s been a lot easier for us to grow our audience on LinkedIn: https://www.linkedin.com/company...
@jschumacher Agree its really difficult to grow on X as compare to linkedin
The LinkedIn Inbound Playbook
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Released
@olenabomko what do you think a company needs to do differently on X vs LinkedIn, assuming it’s in the cheap, product-led category?
The LinkedIn Inbound Playbook
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I think with X is more difficult to grow than LinkedIn especially for B2B
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