Make your copy emotive

It's easy to forget sometimes that when you're writing a copy you have to consider the consumer perspective. It sure is crucial to talk about your product but it hits when you specifically cater to consumers, how they feel and what they care about. A simple trick to do this is to be emotive. Don't say boring, say mind-numbing Don't say easy, say effortless It's as simple as that. Make consumers feel with what you write.