Maker vs. Hunter: Who Succeed at the Product Launch?
Gaurav Singhal
4 replies
Since launching the product and succeeding in it is very very important. What do you think, who excels at it when launched by Maker vs Hunter?
Makers: What's it like taking a product from idea to reality? How do you navigate the launch with all that emotional investment?
Hunters: How do you choose which products to promote? What tricks do you use to spark excitement and reach the right audience?
Replies
Thomas Jackson@thomasjackson
I think a maker/hunter duo is the killer combo. The maker focuses on building an amazing product while the hunter works their magic to get it in front of the right people and generate buzz. But both skill sets are super valuable - you need an awesome product but also the ability to spread the word and get folks hyped to try it out. Would be curious to hear from some successful product launchers on how they approached the maker vs hunter dynamic.
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A maker/hunter duo is the way to go IMO. The maker can focus on creating an awesome product that people will love, while the hunter can work their marketing magic to get it in front of the right audience and build up excitement. Both skill sets are crucial for a successful launch. Flying solo as just a maker or just a hunter is tough.
Both makers and hunters have their strengths when it comes to launching products. Makers excel at building something people want, while hunters are great at getting it in front of the right audience. I think the ideal combo is a maker/hunter duo - the maker builds something awesome and the hunter gets people excited about it. Curious what others think though!
Curious too!