Marketing SaaS products vs AI products
Monalisa Sethi
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What are some salient points of difference between marketing SaaS products vs. marketing AI products?
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Monalisa Sethi@monalisa_sethi
I think one of the major difference is also that SaaS products have been pitched as assistive tools whereas AI products are being pitched as replacement tools to certain extent, specially AI agents.
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Marketing SaaS products often emphasizes ease of use, scalability, and integration with existing systems, focusing on features and long-term value. In contrast, marketing AI products highlights innovation, advanced capabilities, and unique technological benefits. SaaS marketing tends to address operational efficiency and cost savings, while AI marketing focuses on the transformative impact and cutting-edge nature of the technology. Both require a clear value proposition, but AI marketing often involves more technical explanations and demonstrates how the AI can solve complex problems or enhance capabilities.