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  2. Measuring and defining product activation

Measuring and defining product activation

Clair Byrd
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How do you measure or define "product active" for your PLG/bottoms up company? What steps and iterations did you have to go to land on this definition, and how did you define your steering metrics?

Replies

Eithiriel DeMerè | Language-Market Fit
When it comes to users being “active” in a product, I like to determine activity patterns and how they equate to value delivered. (Can you provide more context in terms of PLG/bottoms-up here?)
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