My first hand experience on Organic Content Marketing. What's yours?

For my startup, I've been focusing heavily on organic content marketing. I know it takes a lot of time and effort, but I believe in its long-term value. I’ve found that paid marketing can feel like throwing money into a void without much to show for it. For example, LinkedIn is where I focus most of my efforts. My business has 14k followers there, but only about 0.1% engage with our content. It’s definitely a slow burn, but the connections we do make feel more meaningful and genuine. A bit more context: Platforms: LinkedIn is my main platform, but I also dabble in Instagram and Twitter. Types of Media: Mostly articles and infographics. I’ve been thinking about adding videos and maybe a podcast down the line. Tools/Software: I use Buffer for scheduling, Canva for creating visuals, and Excel for planning and organizing content ideas. Is anyone else doing organic content? Would love to hear what’s working for you and any tips you have for increasing engagement