My launch was small but I'm never gonna stop. I'm going to relaunch bigger/better. Tips 4 next time?

@chitterz Ok amazing! It's fantastic to hear about your multi-functional pet bed! First and foremost, let's talk about validation. If you've already validated your product through feedback and demand, that's the first step I would take – with this validation you have a solid foundation to build upon. However, if you haven’t, validation is key. You need to understand whether there is demand for this type of product (which I'm sure there is) and it helps to solve the problems that your target audience has, that other competitor products do not. Have you considered platforms like Amazon or eBay? These marketplaces can provide quick traction. Selling there not only validates your product but also allows you to gather invaluable feedback through customer reviews that you can use on your website and in your other marketing promotions. Now, let’s discuss your marketing plan. Do you have an existing audience for this product? When I say an existing audience, have you built one organically before launching? If yes, what exactly did you do to build excitement for your product before you launched. If you haven't here are some short-term things you can do to reach more people so they can know about your product. 1. Collaborate with influencers, bloggers, or vloggers in the pet niche. When selecting collaborators don't choose the most popular ones. Choose micro- or nano- influencers/bloggers who already have an engaged audience and will be small enough to consider working with. These types of influencers typically don't charge too much for access to their audience. You can also use influencers as affiliates. Where if they promote your offer and make a sale, you can give them a % of the sale. They would be advocates for your product. To reach out to these influencers first do research on the ones you want to reach out to. Get their email address using email-finding or email-scraping tools like Evaboot or IGLeads.io and then email them asking for a collaboration. 2. I've previously mentioned marketplaces as a short-term tactic. This would be for you to validate the product, get feedback and once you have that feedback start building your own brand and audience to scale your product. 3. Forums and niche groups are another short term tactic. Join and actively participate in relevant niche groups. Contribute to discussions, answer questions, and share your expertise. Groups provide a targeted audience interested in specific topics but don't go there with the goal of selling. Go there with the goal of providing value first then from time to time you can pitch your product. You can even take this a step further and build an email list of subscribers and then nurture them towards selling your product. Remember to always read the rules of the forums before you post anything. I also saw that you have an offer to win a "ruffrest pet bed". How many people have opted in? What was the conversion rate like? When I say conversion rate I mean, how many people actually saw this offer vs how many people opted in. Take the percentage of this to understand your conversion rate. So number of people who opted in / number of people who saw the offer x 100%. If the conversion rate is low - less than 10%, consider offering a value-led offer tailored to dog owners' needs. A good conversion rate for this form should be 20% and higher. Address a common problem dog owners face with pet beds, providing a solution. This can attract subscribers genuinely interested in your product and once you have attracted them you can then nurture them to purchase your product. Building a relationship with your subscribers increases the likelihood of conversions. Consider creating engaging blog posts addressing dog owners’ challenges. Discuss common issues and subtly introduce your pet bed as the ideal solution. Content builds trust and positions you as an authority in the pet niche. Content marketing is a long term strategy but you could also get more reach by using paid ads. If you are going to use paid ads, be careful with how much you spend. Remember, while driving traffic is essential, it’s not just about numbers – it’s about quality. Understand your audience deeply, address their needs, and offer genuine value. Building a loyal customer base takes time and effort, but the relationships you build are the foundation of a successful business. I hope all of this helps you!