Need expert advice for creating a launch teaser?

Question

Hey PH, We are planning to launch our new SaaS product www.sectar.co in September. Would love to get some help on setting it up.

What would you suggest me to do during, before and after creating a teaser?

Accepted Answer

From my point of view its important to create a sense of urgency or scarcity in your launch teaser. This will encourage people to take action such as signing up for your mailing list or following you on social media.

Answer

Make your teaser engaging and to the point. Before the teaser, build interest through social media and email. Use a countdown and exclusive previews during the teaser.

Answer

Focus on your product's unique selling points in the teaser. Build anticipation before the launch with sneak peeks and teasers. During the teaser, use engaging content and visuals.

Greffin Dony · Answer

Build excitement by sharing sneak peeks and exclusive content before launching the teaser. Use eye catching visuals and a strong call to action during the teaser.

Zackary Mendez · Answer

Highlight what sets your product apart in the teaser. Beforehand, create anticipation through social media and email.

Amensa Hulk · Answer

Hey Jay, good luck with your launch.

Firstly create the teaser page and start sharing it on communities for better reach.
Then engage on daily basis with community members support them and for return support too.

Steve Troy · Answer

Craft a teaser that focuses on your product's unique value. Build anticipation by sharing previews and engaging content before the teaser. During the teaser, use strong visuals and clear messaging.

Mather Marker · Answer

This is a great question!  I think a launch teaser is a great way to generate buzz about your new product before it's released.  Here are a few suggestions

1- Keep it short and sweet
2- Focus on the benefits of your product
3- Create a sense of mystery
4- Use strong visuals

Jay • www.sectar.co · Answer

Thanks, Amensa. You have any advise on which communities to share it to?

I tried a community on Reddit, but yet to ramp up efforts across other communities.

Rachel Marie Thompson · Answer

Try creating a short video teaser introducing your product and its key benefits. Then share the video across relevant social media channels and online communities to start building buzz. Keep engaging with people who show interest to turn them into early adopters and evangelists for your launch!

Jay • www.sectar.co · Answer

@ludovica_eleazer The countdown seems interesting. Will try talking the team into doing this.

Jay • www.sectar.co · Answer

Good feedback, Zackary. Showcasing the USP is still number one focus for us.

Jay • www.sectar.co · Answer

Thanks, Mather. This is great advice. Especially the third point regarding creating a sense of mystery.

Interesting to see how we can craft the messaging around this goal.

Jay • www.sectar.co · Answer

This is nice, Freya. We do currently have a limited waitlist thing for Sectar to drive the scarcity effect.

But we still struggling to nail it completely. This is maybe because of the messaging or narrative.

Need expert advice for creating a launch teaser?

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