On which day should I launch my product?

Question

I am currently making the decision when to launch my product. Do you guys think on which day of the week I launch matters a lot?

Accepted Answer

depends what your goal is, if you want to bring more traffic to your product Tuesday/Wednesday/Thursday are great. If you want to have more chances to win Product of the Day and have less competition, weekend days and holidays are better, in my observation

Nico Spijker · Answer

Weekdays see more launches and have higher traffic.
Weekends are less busy but also less traffic.

- Monday: Some makers avoid Monday as everyone is busy on Monday with meetings, etc. 
- Tuesday: Most competitive day of the week usually, a lot of traffic but harder to get top rank
- Wednesday: Competitive day, hard to make top 5 but loads of traffic.
- Thursday: Competitive but less than Tuesday and Wednesday, still loads of good traffic.
- Friday: Less traffic but also less competitive, great day to launch if your goal is ranking in top #3
- Saturday: Low traffic, typically dominated by small indie projects, resources, meme products and launches looking for beta users
- Sunday: Low traffic, typically dominated by small indie projects, resources, meme products and launches looking for beta users

Felix Tao · Answer

Tuesday, best traffic day!

Mansi Trivedi · Answer

Tuesday, Wednesday and Thursday for better traffic. 
Friday, Saturday and Sunday for easy POTD

Rick Fan · Answer

I just asked this question a few days ago, and combining other people's responses, my personal conclusion is that Tuesday is slightly better. Tuesday itself has a higher foot traffic, and it can also accommodate the 'Product of the Week' voting. But it hasn't been put into practice yet, so it remains to be confirmed.

Igor Lysenko · Answer

I advise on Thursday or Wednesday, but every time you need luck so that large products do not launch again because they can knock down your position in the top product of the day.

Flora Diep · Answer

There's no one-size-fits-all answer, historically, Tuesday, Wednesday, or Thursday tend to be the most popular days for product launches on Product Hunt. These days often see higher user engagement and traffic on the platform.

Sarvpriy Arya · Answer

I am launching on this tuesday 9th jan

Rich Watson · Answer

Depends what you're going for, as the others have pointed out.

Answer

The choice of the launch day for your product can impact its success. While I can't provide a specific day without knowing more details about your product and target market, I can offer some general considerations to help you make an informed decision:

1. Research your target audience: Understand your target market and their preferences. Consider factors like their demographics, behaviors, and interests. Are there any specific days or times when they are more likely to be receptive to new products? For example, if your product targets professionals, launching on a weekday might be more effective than on a weekend.

2. Avoid major holidays or events: Launching your product on a major holiday or during a significant event might not be ideal. People's attention may be focused elsewhere, and it could be challenging to gain visibility and generate interest. However, if your product is directly related to a specific holiday or event, launching around that time could be advantageous.

3. Consider industry trends and seasons: Research industry trends and seasonal patterns that may affect your product's success. For example, if you're launching a swimwear line, it would make sense to launch it before the summer season when people are actively seeking such products.

4. Build anticipation: Consider creating a pre-launch marketing strategy to build anticipation and generate buzz around your product. This can help create excitement and increase the chances of a successful launch, regardless of the specific day chosen.

5. Test and iterate: If possible, consider conducting market research or running small-scale tests to gauge the response to your product before the official launch. This can provide valuable insights and help you refine your launch strategy.

Ultimately, the best day to launch your product depends on various factors, including your target audience, industry, and marketing strategy. Take the time to analyze these factors and make an informed decision based on your specific circumstances.

Please note that the information provided here is for educational purposes only and should not be considered as professional advice. It's important to conduct your own research, analyze your target market, and consult with experts in your industry to make the best decision for your product launch.

On which day should I launch my product?

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