Organic Social Media and Paid Social Media – they should be besties

Paid social media posts are shown to a target audience, meaning new people who are likely to be interested in you (and are ready to spend that money $). Organic posts (like this one) are free content without any paid promotion. No targeting options. To be honest, I don't even know who will read this post. (OK, I reckon that it will be my followers of people who found me through the exploration page or Community Discussions.) 1️⃣ First, set clear goals and objectives Otherwise, your campaign won't have any structure. If you haven't seen any social media goals here are a few examples: ✅ Increase brand awareness ✅ Drive traffic ✅ Generate leads ✅ Boost sales ✅ Increase engagement 2️⃣ You have to know who your audience is To learn more about your target audience, you can do surveys, look at social media analytics, and dive into Google Analytics. 3️⃣ Set audience targeting Every social media platform has different targeting options. And you can focus on broad or specific audiences. Example: ✅ FB allows you to target users based on criteria like interests, age, and location. ✅ TikTok's targeting is based on interest and behaviours, spending power, household income, and hashtags. 4️⃣ Set an ad budget There's no real limit to the amount you can spend running paid social advertising. But I recommend starting with a small budget. Then, if your ads do well, scale! 5️⃣ Set your retargeting structure To use retargeting, you need to set up a pixel. Here's how retargeting works: A visitor views a page on your website ➡️ They exit the page ➡️ They log into FB ➡️ Products from your website are displayed as paid social ads 6️⃣ Design eye-catching ads Stick to your brand identity, use consistent colours, add high-resolution images and videos, and write good copy. And encourage clicks on your CTA. 7️⃣ Measure your campaigns Most major social media platforms come with built-in analytics that let you measure and assess the impact of your campaigns. Did you like it? So connect on LinkedIn. https://www.linkedin.com/in/nika-kotlarikova/