Organizations view technology as a source of growth 📈 Marketer Survey Stats 22/23

Did you know? 👉71% of buyers agree that technology investments help drive their organization’s growth rather than simply being a cost of doing business. 👉56% say they are more focused on finding new ways to improve their work than keeping costs low. 👉55% of buyers proactively invest in technology products, showcasing that they genuinely view and treat technology as an investment in their organization’s growth. And while the year ahead is likely to be significantly more challenging, the fact that organizations see technology as a way to get ahead provides grounds for being optimistic that technology spending will prove more resilient than other cost lines.