Paid marketing - AMA
Domas Sakavickas
4 replies
Does anyone have a question about Google or Meta ads? As a senior ads buyer, I believe I can answer that. As here or DM me on LinkedIn!
Replies
Ryan Zhang@ryan_motiff
Motiff
Domas, your insights into paid marketing are invaluable. What are the top three mistakes to avoid for someone just starting out?
Share
@ryan_motiff Here are some points from my experience working with clients:
1. Not defining marketing objectives.
2. Not giving your ads a chance to warm up before making changes. People start panicking too early.
3. Not testing your ads. As a marketer, you can't have a day without testing something.
Hopefully, that helps someone :)
As s marketer, what is your outlook on the new AI wave and how do you think it is changing or effecting paid marketing?
@urth_trstIt really affected the advertising industry, with companies like Meta developing some of the smartest AI that helps with all targeting strategies.
I would say it is now easier to run ads than it was five years ago. Marketers who have been in this industry for a long time don't really like that. As it became much easier which bring us more competition. Most of the targeting is done by algorithms, you just need to provide quality creatives, which can also be done with AI.
However, aside from that, we often forget that marketing is about psychology, and most of the time, you still need real human input on campaigns to make them successful.