Personas

Hi there! Here are some tips: - First of all, prepare a framework of questions according to your field of activity - Talk to your collaborators who work with your clients or prospects - Then talk to clients and prospects. You can also try to find people who don't know your brand at all, by finding contacts under content that talks about your field. - And finally you can create your personas. You can also create your anti-persona!

Try using a persona map - it can be really helpful to visualize this persona and create one collaboratively. You can make one for free here: https://app.frescopad.com/auth/l...

Once you get a good list of users, do a mass email or email those power users. Setup short meetings to discuss the product. You’ll need to have face-to-face with your users to get a really good idea of who they are.

Leebot! Enter any product or service and it tells you the demographic in seconds! leebot.co.uk/

It may sound tired, but the biggest thing for me is just talking to real people (especially those who like/use my product) and getting to know them better. 15-20 real people can give 3-4 good personas. A lot of what makes a good persona, to me, is the words I use to describe the person. Talking about what they _do_. IMO, verbs explain and predict people better than adjectives and adverbs, and I can find the truth of a person's behavior by honing my own description :)

It may sound tired, but the biggest thing for me is just talking to real people (especially those who like/use my product) and getting to know them better. 15-20 real people can give 3-4 good personas. word hurdle