Plain text vs. Email templates

When you're early stage, it should be plain text as it provides trust. Email templates are great for newsletters when you've reached a certain size.

i've helped a lot of my clients set up automated evergreen email flows and campaigns and most of the time I don't care about the design Especially in the beginning if your SaaS is doing less than $10k/mo You don't usually need all these design emails which might take a lot more work instead you can focus on the quality of the email copy which is more of a deciding factor! but if you want you can add a little bit of branding to make it look less bland and vanilla!

I will be honest, I have been sending plain texts when people purchase our subscriptions because it needs to be done manually (not yet automated) but for newsletters we use templates and I think that's fine. Depends really.

To scale your email program, you need to be able to move quickly, but you also need to be able to repeat successful emails easily. Once you find a formula that works, don’t overthink things — keep using that formula! And the best way to duplicate the formula is to use a template. After you find a successful combination of content and style, create a template to easily sub in new content, and ride the wave of email success!! Check some free templates https://www.figma.com/@cannoli and check our PH https://www.producthunt.com/prod...

I believe it depends on the stage. I don't think templates are a good choice for those who have just started. Currently, we use email communication to inform all interested parties about what we are doing, our traction, and our future plans. It seems logical to send these updates as personal emails from the founders. In the later stages, we will revise this approach, along with a new content plan, new goals, and, consequently, the use of templates.

When starting and validation idea there is no need to focus on fancy email templates, plain text will be enough. Later on if you have time and resources to do them its the right time to do them :D

Roughly 15% of the revenue of the mobile apps I manage comes from email campaigns - email is free subscription revenue on the table. It's great. My learnings: Plain text has always been better. People buy from people they know / like / trust. Use your name. Even better use THEIR name. Be cool / clever / funny. Write emails that add value / give free advice on your niche in between discounts/promotion offers. Shaan Puri, Cardinal Mason, Chase Diamond - great email marketers who do all of the above.

Email templates work like magnets. Trust me!

personal texts usually provide better results/conversions.

It depends on what stage you are currently in, Plain text works best in the beginning.

Plain text is very easy to type

Template!

Template

Email templates

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