Product Hunt Pros, what's your secret to a successful launch?

Hey everybody 👋 I’m getting ready for a big launch soon, and I know there’s no better place to get advice than from you all. What’s your best advice for a smooth and successful PH launch? Any do’s and don’ts I should know about? What worked for you, and what would you avoid if you had to do it again? Whether you did something before the launch, used a strategy on launch day, or provided follow-up tips afterward, I’d love to hear it all. I look forward to hearing from you 🤓