Product Innovation or Process Innovation?

Question

:This contrasts developing new and improved products to capture market share (product innovation) versus enhancing internal processes to improve efficiency and reduce costs (process innovation).

which is the best in the long run?

Toha Fauzi · Accepted Answer

those are two different things, if the product can be seen by the customer

Answer

Both are important in the long run. Product innovation helps capture market share and stay competitive, while process innovation improves efficiency and reduces costs. Ideally, a balance of both drives growth and sustainability

Product Innovation or Process Innovation?

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