Progress report of our product: 10 months after launch

Context: We are working on a tool to build apps from Notion (www.notionapps.com) without coding and I promised to build in public and share our journey transparently. Progress report of NotionApps (10 months after launch) • Traction - Signups: 2200 - Paid: 45 - End-users: 16,000+ (till date) - Monthly active end-users: 300+ (as of Jan) - Top 5 use cases: Client Portal, Task Tracker, Member Portal, Field Apps, Directories - Top countries: Japan, USA, UK, France • Product & Customer - One-liner: Build apps from Notion in minutes - Target persona: Small businesses and agencies using Notion - Viability: Proven (40% revenue increase after December release) - Is it a hair-on-fire problem? Maybe, an increase in conversion will prove it more - First mover advantage: Exists, still the only app builder for Notion - Competitive advantage: Exists, users of Glide moved their apps to NotionApps - Platform risk: Exists - Global product? Proven, signups from 84 countries - Latest major feature: Relations support (resulted in more conversions) - Upcoming major feature: Desktop view (expected to 2x the conversion) - Rebranding: Deprioritized - Video tutorials: Pending - Better onboarding? Pending for March. Improved app templates. • Growth - Next 3 months: 2-3x revenue - End of year: 5-10x revenue - Niche: Exists, staying focussed on Notion - Hockey stick: No signs - Sustainable growth: Yes - Scope for top-funnel growth? 5-10x this year. - Better conversion rate? Current 2%. Goal 5%. • Marketing channels - Communities: Proven. Notion-based groups. - Reddit, Li, X, FB groups: 30% of total traffic - Non-English communities: Pending - Content: About NotionApps, Notion, and building in public - Founder profile: <10% of traffic but helps build relationships with power users - Partner persona: Exists, got paid subscriptions through Notion consultants - Influencer persona: Exists, 30% of traffic from Notion/no-code influencers - Free tools: Pending, launching one in Mar - Product Hunt: #2 Product of the day in Sept launch. The next launch is in Apr. - Lifetime deals: Currently live. Limited. Targeted for power users and partners. - SEO & blog: Pending - Cold outreach: Deprioritised • Pricing experiments - Increased prices for new users: Pending for Feb - Paywall for features: Pending for Mar - Per-user pricing: Pending for Mar - Add-on pricing: Pending for Feb (extra domain, extra workspace, etc) • Funding - Angel funding: Relevant - VC funding: Not relevant - YC: Rejected - Accelerators: Applied to TinySeed, Antler, and a few others - Outreach: More actively from this month • Team - Founders: Jatin & Sameer - Hiring: No full-time, working with freelancers and interns - Tech: 1 intern, hiring one more - Design: First project with a freelancer 95% complete - Content: Hiring an intern for content/community tasks - Mindset: Execution mode - Big Mission: Enable 10 million businesses with custom apps without the need for traditional software developers or consultants. - Motivation: To grow revenue, not thinking about the big mission. - Temptations: To work on an AI/prompt-based app-building experience - Mental health: WIP