Psychology for good UX design for next project
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Appstudio@ella_moore1
Psychology plays a crucial role in good UX design. By understanding how users think, feel and behave, designers can create interfaces that are not only user-friendly, but also engaging and motivating.
Good UX design takes into account the user's needs and goals, and guides them through the use of the product in a way that is both efficient and satisfying. In other words, good UX design makes users feel good about using the product.
There are many different psychological theories and principles that can be applied to UX design, but some of the most important ones include cognitive load theory, gestalt principles and behavioural economics.
Cognitive load theory states that humans have a limited amount of attention and working memory, so it is important to keep things simple and easy to understand. Designers can do this by breaking down complex tasks into smaller steps, using clear language and providing visual cues.
The gestalt principles are a set of guidelines that describe how people perceive visual information. These principles can be used to create designs that are visually appealing and easy to understand. Some of the most important gestalt principles include similarity, proximity and closure.
Behavioural economics is concerned with the ways in which people make decisions. It can be used to influence user behaviour in positive ways, such as by making it easy for users to find what they are looking for or by providing social proof (showing that others have made similar decisions).
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