Question for product managers: How do you make a digital product or service marketable?

Question

Without sounding too salesy.

Accepted Answer

Making a digital product or service viable necessitates a strategic strategy that combines aspects of product management, marketing, and user experience.

Answer

Use powerful analytics tools to monitor key performance indicators (KPIs) and user metrics like user acquisition, retention, engagement, conversion rates, and customer lifetime value.

Utilize data-driven insights to optimize marketing campaigns, increase user experience, and drive ongoing product improvement.

I am curious that what strategy are you going to use?

Answer

Comment Deleted

Sawyer Wyatt · Answer

Adopt an iterative approach to product development and marketing, constantly soliciting input from customers and stakeholders, iterating on the product or service based on insights, and modifying marketing strategies in response to performance data and market trends.

Answer

Develop a complete marketing strategy that uses numerous channels to efficiently reach your target audience.

This could involve digital marketing strategies including content marketing, social media marketing, email marketing, search engine optimization (SEO), paid advertising, influencer relationships, and more.

Answer

Identify and prioritize the most valuable features and functions that meet the needs of the target audience while also providing the primary value proposition. Avoid feature bloat and prioritize simplicity and usefulness.

Answer

I follow this metrics
1. understand your target market
2. provide solution to their pain point
3. choosing the right social media channels to reach your target audience
4. continuous refinement of offerings through feedback loop

Abigail Salimpuran · Answer

As a soon to be product manager, making a digital product marketable involves understanding your audience's needs deeply. So, I figure out that we all should focus on showcasing the value proposition through clear messaging and user-friendly design. Transparency, authenticity, and addressing real pain points can help attract and retain customers without being overly salesy.

Answer

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Answer

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Question for product managers: How do you make a digital product or service marketable?

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