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    Real SaaS examples on leveraging video for product marketing?

    Laura Chaves
    2 replies
    Rand Fishkins's LinkedIn videos for Sparktoro and HockeyStack "can you dashboard it" LinkedIn posts are superb. Have you come across other examples? Asking because we're compiling a bunch of video content strategies from tech companies, breaking down their approaches and what makes them effective. Would love to know if you have any other good references and if this might help you plan your own product marketing strategies. We started with Spotify and Nutrislice, here: https://vidico.notion.site/Effective-video-strategies-to-elevate-your-marketing-campaigns-c9f351406fb0440b86c97a02279f44e6?pvs=74 Any feedback would be great as we're just getting started!

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    Gurkaran Singh
    Launching soon!
    Hey there, Gurkaran Singh here! 👋 I love diving into different tech realms too, from edtech to supply chain - truly a jack of all trades! When it comes to leveraging video for product marketing, Rand Fishkin's LinkedIn videos for Sparktoro and HockeyStack are definitely top-notch examples. If you're looking for more inspiration, you might want to check out how companies like Spotify and Nutrislice are killing it with their video content strategies. I'll definitely take a peek at your compilation of effective video marketing strategies. Keep up the great work, and here's to creating some killer product marketing strategies of our own! 🚀
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    Ushna
    Rand Fishkin's LinkedIn videos for Sparktoro and HockeyStack are indeed impressive examples of effective video content strategies. Their engaging and informative nature undoubtedly sets a high standard for product marketing strategies on social media platforms like LinkedIn. While I haven't personally come across other examples similar to Rand Fishkin's LinkedIn videos, I appreciate the opportunity to contribute to your compilation. I'll certainly check out the examples you provided from Spotify and Nutrislice to gain insights into their approaches and effectiveness . In terms of feedback, I'd suggest considering a diverse range of tech companies and industries to provide a comprehensive overview of video content strategies. Additionally, highlighting key elements such as storytelling, visual appeal, and relevance to the target audience could further enrich your analysis and insights.
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