Research report on how SaaS companies understand potential customers

Hello folks! I'm excited to show you the research report I've been working on for the past few months to understand how companies know if a new user is a potential customer, and I want to get your feedback. I've run a survey and reached out to a range of SaaS companies to ask the big questions: "How do they pinpoint potential customers? What data do they consider? Which tools do they use? And what obstacles do they face in the process?" Some results definitely surprised me. For example, obviously, not all companies are paying attention to different data points when identifying a new user as a potential customer, and some are, if you ask me, missing some important ones. You can read the report here, https://www.linkedin.com/pulse/research-report-how-saas-companies-understand-potential-avan and share your thoughts :)