Respond within 400ms to keep them hooked
Ayaz Qureshi
0 replies
In 1979, IBM researcher Walter J. Doherty found out users usually plan a sequence of actions to perform certain tasks.
But if the system did not respond within the time of the user's expectations, this disrupts their plans.
As a result, user actions got challenged and eventually caused lower productivity.
So what to do to keep them in pace?
Providing feedback is a great solution for this, feedback could be a loading state that the system is actually updating.
Keep them hooked by loading bars, skeleton ui or any sort of status loaders.
:)
🤔
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