Subscribe
Sign in
  1. Discussions
  2. Rising Costs of Paid Media!!

Rising Costs of Paid Media!!

Sahil Mahalley
1 reply
As the costs of paid media rise, many brands are reallocating their budgets towards PR initiatives. This trend indicates a growing recognition of the value of earned media and the effectiveness of PR in achieving substantial returns on investment compared to traditional advertising. What's your take on this?

Replies

Mayuri Maokar
Launching soon!
As someone who's witnessed the evolving digital landscape, I've definitely noticed this shift. The rising costs of paid media are pushing brands to get creative, and PR is proving to be a compelling alternative. I've seen how a well-executed PR strategy can generate buzz and credibility that paid ads simply can't match. Plus, the long-term benefits of earned media often outweigh the short-lived impact of most paid campaigns. It's exciting to see brands rediscovering the power of storytelling and relationship-building through PR.
Share