Run Effective Content Audits or 💥

B2B companies that conduct content audits are 1.5x times more likely to achieve above-average growth rates than their peers! 🫢 (McKinsey & Company) They have a wide range of options to showcase their expertise. These could be articles, blog posts, service catalogs, case studies, newsletters, social media content, etc. As companies' online presence grows every single moment and there are tons of online content, auditing is inevitable to achieve the highest possible performance. 👀 A content audit is documentation of everything on your website. It provides information about the 🔴 Different pages and posts, 🔴 Keywords, 🔴 Technical SEO issues, and 🔴 User experience issues. The primary purpose of a content audit is to provide your company with insights into 🔵 How the current site compares to its competitors and 🔵 What needs to be changed or updated according to the trends or 🔵 Even some technical errors that occur and stay unnoticed. In other words, the main goal here is to understand what's working and what's not, identify areas that need improvement and evaluate the repurposing of the already published content. Content marketers must take note of the following questions 👇🏻 → Which content needs to be reformed and reused? → What is relevant content to be added further? → Should the medium used to communicate the content be changed? (Apart from written content such as videos and infographics) But some general steps can be followed to run an effective content audit: 1- Defining your objectives: Predefining the metrics that need to be tracked. 2- Building a repository and identifying the type of content: Gathering the URLs in any doable form. 📑 These can be categorized to correlate outdated and new content to discard irrelevant content. Typically, the content can be of any type, and which category it falls under impacts the audit accordingly. 3- Collecting accurate data: For example, details to be retrieved for website content involve meta descriptions, infographics, launch dates, and the latest updates, etc. 📊 4- Analysing the content: Critical assessment of content gives a factual description by pondering on specific vital points such as: ► Relevant content to be added with changing trends and needs of the target audience. ► Irrelevant content to be removed. ► Content that performs well to be repurposed and used in critical areas. 5- Building an audit framework: Planning and prioritizing the required actions for editing and updating through a framework that ideally would be completed within the stipulated timeline. Do you have any other additions or points that I missed here?