Seeking insights on promo code implementation for Product Hunt launch

Ksusha
4 replies
Hi there! I'm Ksusha from AppstoreSpy. We're getting ready to launch and are thinking about using promo codes to give people free access to our tool. Could you tell us how you used promo codes during your launch? What things were successful and what didn't work? Did you give promo codes to everyone, or did you ask people for feedback in exchange for individual promo codes? Or maybe you created some new ideas, that worked? Your advice will really help us 🙏

Replies

Julien Zmiro
Intercom
Intercom
Top Product
I can tell you more tomorrow! We're launching AskMore with a -50% promo code. It's for everyone, it'll be publicly displayed on the launch page.
Santhosh Kumar
Promo codes are great idea provided you get the much needed visibility. It works as second layer catalyst for viral effect. So, the at most important factor is the initial traction and brand visibility.