Shiny object syndrome in branding
Adrian M. Peticila 🟡
8 replies
Following every trend might get you a brand-shaped object but not a BRAND.
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Replies
Nicholas Alexander Green@nicholasalexandergreen
Totally agree! Shiny object syndrome is real in branding. Gotta stay focused on your core identity and values, even while evolving with the times. Chasing every new trend leads to a fragmented brand that confuses customers. Consistency is key for building a strong, memorable brand that people trust and recognize.
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Absolutely! Chasing every trend can lead to a fragmented brand identity. It’s important to stay true to your core values and vision, even while evolving. Consistency builds real brand strength.
Totally agree. Following every new trend can be dilute your brand’s unique voice. Focus on what sets you apart and maintain that consistency. Trends will come and go, but a strong brand will endure.
I've found that sticking to a well defined brand strategy is more effective than hopping on every trend. It’s easy to get distracted by the latest shiny objects, but a cohesive brand message creates a lasting impact.
Totally agree! Shiny object syndrome can be tempting, but it's best to evolve your brand identity intentionally. Stay authentic to your core - consistent messaging builds real brand equity and connection with your audience over time.
Definitely agree brand consistency is key! I think it's good to evolve with design trends to stay fresh, but your core brand elements and values need to stay recognizable. Using a consistent logo, color palette, fonts, and brand voice across all your channels and content helps build that strong identity in people's minds over time.
Totally agree! Chasing shiny objects leads to a scattered brand without a clear identity. Stick to your core brand pillars even as you evolve to stay fresh. Brands become iconic through consistency, not constant change. Find the right balance!
Definitely agree that chasing every shiny new branding trend can dilute your core identity. Consistency and authenticity are 🔑 for building a strong, recognizable brand. Evolve with the times but stay true to your DNA and what makes you unique in the market.