Should an MVP be priced higher or lower?🏷️

Question

In the case of Ringly, with high variable costs, we can't go too low, so we have a pretty normal price (not high and not low).

Massimo Chieruzzi · Accepted Answer

It depends on the goal :)

If you want as much feedback and awareness as possible you should start lower

If you want to validate pricing before public release, you should price it higher. It would also have the side effect of really highlighting who are your best customers for the final product.

Nataliya Trotsenko · Answer

Think about how much it helps your early users. If it's still basic, maybe go for a lower price to draw people in and get their thoughts. But if your MVP really nails a big problem, you might even charge more from the start. It all boils down to how cool or unique your MVP is and what you're aiming to achieve with it.

Laix · Answer

I think lower

Samuel Rondot · Answer

I think that the goal of an MVP is to get feedback for an unfinished product. So I guess lower

Maurizio Isendoorn · Answer

@massimocw Thanks for your insights Massimo

Maurizio Isendoorn · Answer

@natalie_trotsenko Interesting, thanks Nataliya!

Should an MVP be priced higher or lower?🏷️

Replies