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  • Should founders do marketing (even if they are tech founders)?

    Ghost Kitty
    112 replies

    Replies

    Daxeel Soni
    These are very needed skills. I do online marketing for our product.
    Andrew Lee
    Absolutely! How else would you have heard about my app KnowItAll ? https://apps.apple.com/us/app/ai...
    Debajit Sarkar
    Just as tech development requires specialization, so does marketing. Unless tech founders have the skills, knowledge, or tools to execute marketing campaigns across different channels and platforms they should not get involved in the marketing campaign. They can certainly assist their marketing team and provide them with guidance, feedback, and support, however tech founders must trust them to do their job well and empower them to make decisions.
    Ghost Kitty
    The LinkedIn Inbound Playbook
    The LinkedIn Inbound Playbook
    Comment Deleted
    Debajit Sarkar
    @olenabomko That should be built around your abilities in tech not in marketing. To do that, you need to display your talents, prove your expertise and competence by producing useful content that informs, amuses, or motivates your audience. Help your audience as a tech founder by providing solutions to the problems or challenges that your audience faces. That too will supplement your team's marketing effort.
    Sia
    I think yes. Especially if we speak of Indie hackers. It seems paramount to own the end-2-end journey as an indie hacker. But it also depends the business. I think, if you sell shoes it might be less important than if you're building a SaaS where the developer community is critical to your success.
    Anthony Latona
    350+ E-Commerce Tools Database
    Launching soon!
    Definitely. Marketing is extremely important. Marketing is a broad term though. It could be applied to building in public on Twitter or creating useful video content, understanding how to launch on PH or executing PPC campaigns on Facebook or AdWords. Any technical founder should figure out what type of marketing they are best at and focus on a few strategies that will have the most impact.
    Cameron Napoli
    Someone on the founding team should absolutely be doing marketing
    Ali Gordon
    I'd say it's essential, at least to begin with, because of everything you'll learn in the process. There's a big difference between building something and selling it and those leanings will make you a better builder in turn.
    Mahsum Akbaş
    Definitely yes. When it comes to sell smth, "the leader" first should have ability of marketing and selling. because, marketing includes any activity to grow your business. Go to investor, create team, support etc.
    Mohammad Elzahaby
    definitly! I am currently doing guerilla Marketing haha trying everything out but my main focus is seo, and reddit
    Ghost Kitty
    The LinkedIn Inbound Playbook
    The LinkedIn Inbound Playbook
    Comment Deleted
    Mohammad Elzahaby
    @olenabomko actually not but i could come up with other ways to market things for free besides reddit, have you got any suggestions?
    Ghost Kitty
    The LinkedIn Inbound Playbook
    The LinkedIn Inbound Playbook
    Comment Deleted
    Ocean El Chaar
    @olenabomko @mohammad_elzahaby You can always check out a publishing platform. You fully take care of the app and keep it under your name and they take care of marketing and monetization, UA... if you are interested check out MWM or just reply here and we can figure it out.
    Abdu Agial
    DesignEminence
    DesignEminence
    @mohammad_elzahaby how do you approach doing marketing on Reddit? What’s your strategy?
    Valery Sharipov
    Definitely! At the early stage, the founder serves as the primary salesperson and chief marketer
    Imran Razak
    Yes. Your goal beyond design, engineering and speaking to customers is bringing business. That’s what your job is.
    Kausik Raj
    @olenabomko absolutely Yes! Founders are the first users of the product, they know their product in and out. Engaging with those founders can help us to get a clear perspective about the product from the creator itself. The best example from my side is Steve Jobs and Apple. Similarly I am working on a new product named Picmaker AI, which helps anyone to automate their social media needs for the next 90 days. (Social content, graphics, hashtags and everything). Sounds cool right? Wanna try. Kindly reply to this thread will get on a personalised demo call. BTW im not Steve jobs 🤣.
    Yes, everyone should!
    Uma Venugopal
    Absolutely. They should also do sales in the initial days to build that non-tech muscle of selling and storytelling.
    Mick Essex
    100% unequivocal YES. Full stop.
    Huudle AI Project Assistant
    Yes, to have users they will need to do marketing even if they are tech founders
    Lisa Steingold
    No! But they should be used for marketing. There's a difference. Founders are passionate and really 'get' their products and their customers pain points. This doesn't mean they themselves should do the marketing but marketers must and should use founders...get them to write articles, do webinars, podcast features etc.
    Tornike Tsiramua
    Absolutely, especially at the beginning. Founders are, marketers, developers, business developers, recruiter, waitress, cleaner :)))))
    Arz
    Building a Personal Brand should be the priority! People follow people NOT brands: Tim Cook > Apple 🍎 Elon Musk > Tesla 🚙 Sara Balekely > Spanx 👗
    Erdem Gelal
    Depends on what your definition of doing marketing is. I think every founder, regardless of responsibility should always be spreading the company vision & building awareness.