🎥 Should I become a full-time YouTuber? Or even what to consider if you want to be in this industry
Business Marketing with Nika
5 replies
TL;DR:
At this time and conditions: No! 😀
When I elaborate on that:
It requires so much time (sometimes more than a regular 9 to 5) – or at least I feel it like that when I do everything. 🤹
Since doing YouTube videos, I have noticed:
📹 More and more people start doing YouTube videos – oversaturation.
🏆 Success is rare.
🥊 It is hard to fight a better position when someone has been a creator for 10 years and started recently.
Almost every successful founder or creator uses these 3 strategies:
1️⃣ He/She starts the business as a "side job".
2️⃣ He/She builds on the knowledge they have.
3️⃣ He/She focuses on a specific topic/niche.
So now, I am trying to customise my journey according to that:
📈 "Side job"" – I am doing it in my free time and growing the audience gradually.
🧠 Knowledge – I formally studied marketing and am in this field most of the time so I find myself to be more proficient in this area than somewhere else. On the other side, I wanna improve myself so I want to interview people better than me – professionals.
📣 Specific topic/niche
If you do many things at once on your channel without a strong border-line – people will be confused as well as YT algo. I noticed. 😅
So my topics are related to running a business (tips around that) + marketing.
What to have in mind?
❗️ Focus on what sets you apart.
❗️ Try to build trust.
Replies
Vaibhav@vaibhavdwivedi
If you are passionate about it and feel like it just clicks + ready to spend countless hours without working about the outcome (as slow growth), then only one should answer this question :)
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"Subscribed to your YouTube channel!" My youtube channel
https://www.youtube.com/@Rahulni...
@busmark_w_nika I posted it on Instagram, YouTube, and other social media platforms. I mainly focus on Instagram, which is where most of the views come from."
I was the head of growth at Tubebuddy. The biggest Youtube optimization app.
My two cents is do not do it full time until you have a team underneath you.
I would work on it part time and try to create:
1) At least one weekly long form video
2) At least 4-5 shorts
Other objectives I would try to hit before going full time:
1) At least one video editor doing most of the edits
2) At least one brand sponsor
3) At least some revenue from Youtube
Aali abdaal has a good course called the part time yotuuber. that may also help you think this through.
@busmark_w_nika Tubebuddy is around 800K subscribers. While I was there in 2022-2023 we achieved the most growth.....last 6 months....can't talk about the strategy since I left, but the above was in place while I was there.