Should I launch in December or wait for a better time?

Nidhish Bhavsar
6 replies
My product is ready, but I’m debating whether December is ideal for a Product Hunt launch. With the holiday season in full swing, will engagement be lower, or should I go ahead anyway? or wait for new year/January?

Replies

Nick from FirstHR
Just launch whenever you want, and then launch it again if needed :)
Karen Anderson
Honestly, just launch it whenever you feel ready! Better to get something out there and then iterate and relaunch later if needed based on feedback. Launching is an ongoing process, not a one-time event. Don't overthink the timing too much - the most important thing is actually shipping your product and getting it into people's hands. Good luck!
Emily Thompson
Honestly, there's no perfect time - just launch when you feel ready! The real key is to keep iterating and improving based on user feedback. If needed, you can always do a bigger 'relaunch' later on once the product has evolved. But getting something out there is the first step. Good luck!
Edward Turner
I'd say launch now to get initial feedback and traction, then do a bigger "official" launch in the new year when people are back from the holidays and ready to check out new products. You can always relaunch or do multiple launches to build momentum. The key is to just get it out there and start iterating based on real user feedback. Good luck!
Samuel Evans
I'd say just go for it and launch in December! The holiday season can actually be a great time to get some extra visibility. And like you said, you can always do a "second launch" or reboot your marketing push in the new year if needed. Waiting for the perfect time will just lead to endless delays. Ship it and iterate! 🚀
If you have spent at least 2 months on PH, I think now is the time to launch it. But I’ll definitely tell you one thing: PH is not the end. There are plenty of other channels to promote your products, and PH is just one of them.