Should I Opt for Multiple Iterative Launches or One Major Launch?

Question

I'm preparing for a launch on Product Hunt tomorrow and plan to introduce every major update on our roadmap with a new launch. I haven't prepared much for this initial launch, but I'm considering a significant, well-prepared launch in January.

Given this, I'm curious about the community's thoughts: would it be better to focus all efforts on one big launch in January instead of doing iterative launches every couple of weeks? Any insights or experiences shared would be invaluable as I strategize for the best impact.

Product: https://www.producthunt.com/products/abhero

Accepted Answer

Whether to opt for multiple iterative launches or one major launch depends on a number of factors, including the maturity of your product, your target audience, and your marketing budget.If your product is still in its early stages of development, it may be better to focus on iterative launches. This will allow you to get feedback from users and make improvements to your product before you launch it to a wider audience.If your product is more mature, you may want to consider a major launch. This can help you generate more buzz and attention for your product.

Ram Potham · Answer

@entreeden thanks, we'll go for that

Ram Potham · Answer

@bukhari817 yeah its in early stages, so I'll focus on iterative launches, thanks Syed!

Eden · Answer

whatever gets you out faster

Jonathan Tahiry · Answer

Haven’t launched yet but planning to have multiple iterative launches to test out new features and make changes faster following the users feedback 🤔

Should I Opt for Multiple Iterative Launches or One Major Launch?

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