Should you start a Productized Service in 2024?

👉 What the heck are Productised Services? Productized services are essentially services packaged and sold like products. Unlike traditional services that are customized for each client, productized services offer a standardized solution at a fixed price. In the traditional context, an agency business meant that you’d get requirements from a client, send a quote, agree on the price and work on custom pricing and timeline for the client. Productised services are very similar in the sense that you provide services such as web design, design, devops etc. to a client but with a fixed scope at a fixed price. Productised service is a kind of service as a subscription or a fixed service (service as a product). For instance, Designjoy offers unlimited graphic design services for $4995/mo. Namya Khan builds landing pages at a flat starting price of $2497 with updates delivered every 48 hours and 2x revisions allowed. She has worked with popular creators such as Easlo, Pascio etc. 👉 Are these services really unlimited? "Unlimited" services are a popular marketing tactic among productized service providers. But are they truly unlimited? The short answer is no. Most "unlimited" services come with certain constraints to prevent abuse and ensure sustainability. Common constraints include - Limited Concurrent Requests: Clients can submit unlimited requests, but only a certain number can be active at any given time. Prioritization: Clients can submit unlimited requests, but must prioritize them. The service provider works on one request at a time based on priority. Time Limits: Some services may limit the number of requests that can be completed within a specified timeframe, such as per day or per month. For instance, Designjoy offers unlimited design services, but clients can only have a certain number of active requests at a time, ensuring manageable workloads and high-quality output. 👉 Why do Clients still prefer productised services? Productised services remove the opaqueness that often comes with a traditional service. Clients prefer productized services because they offer clarity, efficiency, and cost-effectiveness. The standardized nature of these services ensures predictable quality and simplifies the purchasing process, making them an attractive option for businesses looking to streamline operations and focus on their core activities. In case of subscription-based services, clients can pay weekly, monthly or annually and be assured that they have a dependable resource at their disposal - making it a great offering for the client. In case of a one-time purchase-based service, the standardization really helps remove the ambiguity. 👉 Examples of Productised Services Design Pickle: Unlimited graphic design for a flat monthly fee. WPCurve: Unlimited WordPress support for a monthly subscription. AudienceOps: Blog content creation service with a fixed monthly fee. Bench.co: Online bookkeeping services for small businesses. The Content Cucumber: Offering unlimited content creation for a monthly subscription. 👉 Should you start one? The market is commoditized but if you’re good at something or if you have relevant distribution on a platform - you should consider starting. To start one - Pick a Niche Build Social Proof Build in Public Start Affiliate Programs and Outreach Campaigns and most importantly - be consistent :) What do you think? If you liked this post, do consider subscribing to our newsletter - https://thebuilderos.beehiiv.com/