Some communities seem to explode overnight πŸ€”

Felya Bilgen
24 replies
And it can be challenging to keep up! How do you supercharge your community growth? I don't understand how some communities really explode overnight suddenly. If you've cracked the code on building a thriving community, share your tips and tricks.

Replies

AndrΓ© J
Usually there is a strong product position in play.
We had a launch last month and I hit over 5000 followers on Twitter. I am still confused how it happened so fast haha! But I aim to engage with everyine daily, provide insights about our product and struggles when leading a start-up life and suggest help:)
Jake Harrison
Different goals determine different ways. I have gained over 10k followers on X in just 3 months. So I will suggest setting the goal first
Felya Bilgen
@jakeharr Impressive achievement with 10k followers in 3 months, setting a goal is crucial, but what were your secret tips for accelerating your growth afterward?
Igor Lysenko
Such communities can buy advertising from more advanced societies. If you use it without buying advertising, then this is short-term popularity.
Tochukwu Mbiamnozie
I think it's all about consistency and adding value to your community that keeps them engaged, posting contents that requires their input like asking questions and feedback that they have to contribute to. The more active, the more your community grows. For example, my Pinterest account for my Shoe brand TucciPolo, https://www.pinterest.com/tuccipolo gets 3.5 million monthly impressions, 33.9K followers, 86k monthly engaged audience and majority of my sales comes from there. not including other social channels
Fabian Frank Werner
Notion communities especially!
Dave-Anthony Smith
A lot of it comes down to finding the right market fit. If you deeply understand your community's pain points, and the messaging speaks directly to that audience. "Overnight" success is a possibility. The key is to fully understand your ideal customer profile and create for them, when this is done right, a flywheel effect can be quickly formed.
Julia Suontama
Haha it hasn't happened to me yet since I'm just starting to build a Boxio community, but I'm here for the tips! But what I've seen closely, you just need to show up for the first 1-2 months before you'll start to see more results. E.g.; I started using Twitter (@SuontamaJulia) 3,5 weeks ago actively and gained +100 followers, attraction to landing page etc. I believe this wheel starts spinning more after 500 + followers. :)
@suontamajulia @juliasuontama Could you explain a bit more what your strategies are on twitter?
Felya Bilgen
@suontamajulia @juliasuontama thanks for sharing! Your early Twitter progress is truly inspiring, and it's accurate to say that consistency in the initial months can lay the foundation for more significant results. I've always held the belief that Twitter, or X (with the new name), is a challenging social media platform to grow on. Keep up the fantastic work! πŸ˜ŠπŸš€
Sandy
@felicitias challenging, since they decided to focus resources on rebranding instead of improving the product πŸ™‚πŸ˜πŸ™„
Sandy
that happened to Airbnb
Modelize.AI
same, have no ideas!!!
Product Marketing With Dawn-Marie
Hello @felicitias the secret to some communities exploding overnight could be a matter of luck or the company taking a very strategic approach to promoting their brand and offer. If you don't want to rely on luck building a thriving community often requires a multifaceted approach, and the success of it is dependent on strategic planning and execution. I worked with a client a few years back and the goal was to build a community to launch their digital product to in under 3 months. Here's what we did to really supercharge their community growth: We used multiple platforms and communication channels to reach a wider audience base. This was without a doubt the most effective way to get the word out about our launch in a short space of time. I also want to say that we had a team of 5 to help with this - content creators, graphic designers and campaign managers. We first set up a landing page to attract email subscribers so that we could promote the launch. This allowed us to have a direct communication channel to potential customers, it provided a personalised touch and allowed for targeted marketing. The company also had a sales team who sent out I would say hundreds of emails every day or so. So we decided to leverage their email signatures which was a smart move because every email sent became an opportunity for exposure. This tactic really maximised our outreach, which ensured that even routine communication contributed to community growth. We also got the sales team to share social media posts on their personal profiles and with their personal networks. Plus we posted on the company's social media and sent emails to their list as well. They already had over 11k social media followers and 13k email subscribers so it was good to make use of these channels. We also looked into how video reels could help our reach since so many people had great things to say about them. We created shareable short-form videos and used trending music and relevant hashtags to get more eyes on us. This worked really well with one video getting over 30k views. The thing about this tactic is you never really know which video will go viral but we always created a short video with trending music and hashtags as our strategy to going viral. We also invested in a subject matter expert who already had a niche audience. They're like influencers and we leveraged their credibility and trustworthiness to build awareness for our own launch. Their endorsement not only expanded our reach but also created a sense of authority, attracting a more engaged audience to us. In addition to subject matter experts, we identified a few bloggers who had a high volume of traffic to their websites and agreed to submit targeted blog posts which had a content upgrade to a giveaway that was highly connected to our main launch. We also engaged in discussions on platforms like Reddit and niche forums, Facebook and LinkedIn groups. I mean we went any and everywhere, where we knew our target audience was hanging out and provided the most valuable content to get them to pay attention to us and then left the link to our landing page to get email subscribers. I would say that one of the most powerful things we did was have a giveaway as our lead magnet. We offered a bundle of products for free which really motivated people to opt in. It was more or less like a contest so to be entered for the draw, people had to share our content, which meant more people seeing us and contributing to our community growth. I would say that this was indeed hard work by everyone over those 3 months but the result was that we created buzz, attracted genuine interest and by consistently providing value, we built trust and credibility, encouraging people to not only subscribe but also make purchases when we launched. We ended up in over $500k in product sales. I'm sure you'll be able to get some ideas that you could try for your own community growth but the key is to use a multi-channel approach, be authentic and apply strategically. All the best.
Following this discussion, super interested!
fa plus
Supercharging your community growth can be challenging, but it is possible. Here are some tips and tricks: Have a clear purpose and values. Why does your community exist? What do you want your members to get out of it? Once you know your purpose and values, you can start to build a community that attracts people who share them. Create high-quality content and experiences. Your community should be a place where people can learn, grow, and connect with others. Provide your members with valuable content and experiences that they can't find anywhere else. faplus app
Felya Bilgen
@faplus_app These tips are a good starting point, but they're quite general. I think I need smt more specific, thanks for sharing, though! 😊
Sandy
@felicitias i guess you have to set up the systems to monitor and engage with your community, like notification management apps and auto-responses if you are managing a lot of faqs. you have to take it in bite sized pieces. i like to engaging on my terms, personally, which is why i would make a poor community manager because i would get tired. having tools in a stack for community management, organized and easily accessible, is essential.