❌ Some pivot myths ❌

🚘 Pivots are always extremely difficult. But while you can find plenty of content about product, growth, or other topics, there is a very limited pool of content about pivoting! That's why I want to talk about the pivot in my next few posts. First of all, I can say that it was not easy for us either. Giving all your focus to your new startup instead of a brand you have grown like your baby is scary, even in its simplest form. You will make everything from scratch, again! 🤯 However, pivoting is surrounded by some myths. Let's start by busting these myths 🧯🔥 ❌ Pivoting Means Admitting Failure: Many believe that if a startup has to pivot, it means its original idea or strategy is a failure. In reality, pivoting can be seen as an evolution based on new information, feedback, or market conditions. Successful pivots can lead to more sustainable and profitable startups. ❌ Pivoting Is Only for Startups: In spite of the fact that pivoting is often associated with startups, even large companies can pivot. For instance, they might change their product line, target audience, or business strategy in response to changing market dynamics. ❌ A Pivot Should Be a Complete 180-Degree Turn: The term "pivot" might give the impression of a drastic change, but it doesn’t always have to be a complete shift from the original idea. Sometimes, slight changes or adjustments to the existing model or strategy can be considered a pivot and can be just as effective. As a result, the process of pivoting in business is not a sign of failure but rather an adaptive response to new information and changing conditions. And so, when faced with the need to pivot, remember that it's not just about change; it's about growth and evolution. 🔀 🌱 If you are wondering which product we pivoted to let us take you as follows: https://roadmape.com/