• Subscribe
  • Startups: Advantage or Fast Follower Strategy?

    Mark Lemuel M
    8 replies
    This contrasts entering the market early to capture market share and establish a brand (first-mover) versus waiting for market trends to develop and learning from the successes and mistakes of early entrants (fast follower). which will win in the long run?

    Replies

    Alexander Galitsky
    Marc Zuckerberg will
    Share
    Tom Rudnai
    First-mover if you can, just be aware there's more risk
    Share
    Alexandra
    This blog is a fantastic resource. Keep up the great work! URL
    Julian Lloyd
    Advantage strategy. Getting in early lets you set the standard and build brand loyalty before competition heats up.
    Share
    Ariel Benson
    Fast followers tend to refine and innovate better. They don’t have to spend time educating the market!
    Share
    Max Webster
    Depends on the industry, but I'd say first mover if you can scale fast enough. Otherwise, being second might actually pay off.
    Share