Storytelling a SaaS Product..? 🤔

Question

What comes to mind when you think of storytelling? 📖

- Starting from the middle of the subject?
- To compare?
- Contrasting opinions?
...

Of course, there are many things that can be added. What are your suggestions?

Let's discuss. 👇🏻

Raj Lal · Accepted Answer

I would say in the sequence of Problem - > Your Product as a Solution ->  Credibility

Nithin C.P. · Answer

Starting from the middle of the subject is a good way as you mentioned. The story can start with action.

Shreya Meduri · Answer

I believe storytelling is key to engaging our audience. When we think of storytelling, we focus on capturing attention from the start, using comparisons or contrasting opinions to create a memorable narrative. I always experimenting with new techniques to build connections with our audience, and I am curious to hear what approaches others find effective.

Elly · Answer

The point where I needed that product.

Jaka Koprivec · Answer

@tugraavci https://youtu.be/Ojiv9Smi4XE this is one example of their ad, their tutorials are good too. Funny & they tell a story

Jaka Koprivec · Answer

I love how Webflow turorials tell a story and don't just represent the product. I think this type of storytelling really connects with users

Tuğra Avcı · Answer

@jaka_koprivec Can you give an example?

Tuğra Avcı · Answer

@elly_cho Is that just enough for you? What do you think of the target persona?

Tuğra Avcı · Answer

.

Aria Johnson · Answer

Start with the problem.
Introduce the SaaS product as the hero.
Highlight benefits and use customer success stories.
Emphasize the unique value proposition.
End with a call to action.
A compelling story can create an emotional connection and inspire engagement with your SaaS product.

Storytelling a SaaS Product..? 🤔

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