Strategies for Better Search Engine Rankings

SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility in search engine results, driving organic traffic. It involves various strategies, including keyword research, content optimization, improving website structure, and gaining quality backlinks. Effective SEO helps websites rank higher in search engines like Google, making it easier for users to find relevant information. With constant updates to search algorithms, SEO requires ongoing adjustments to maintain and improve rankings, ultimately enhancing user experience and site performance.