Success is just failure with a PhD

How to fail better at branding in 8 easy steps 1. fail by simplifying Strip everything down to its Adam & Eve costume; only keep the essentials. 2. fail as big as you need to Don't overextend; don't make it an "all or nothing" choice. 3. fail while being prepared Don't be the blind leading the blind, do your homework. 4. fail transparently Share your failures, and be public about your mishaps. 5. fail for a juicy goal Make your goal big enough to be worth failing at. 6. fail with agility Adapt to new info and change your views. 7. fail on a timeline Have a deadline, check and adjust. 8. fail in new areas Don't trek the beaten paths. "fail fast, fail often, fail well."