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  2. The biggest danger a company can face?

The biggest danger a company can face?

Louis Garnier
2 replies
Brand image, cash flow problems, intense competition, etc. For me, reputation is a key element: What can you do about it? Take care of your branding in 7 steps: - Build a Brand asset - Create a powerful brand arsenal - Develop a coherent visual identity - Communicate with authenticity and transparency - Actively engage with your audience through high value-added content - Monitor and respond to online comments - Rely on strong values that require taking a stand A company's image is not something to be neglected, or you'll be sending that same image back to your customers. What do you think?

Replies

audrey quoniam
Branding is very important, the only thing that can save you because it cannot be replicated against competitors. This is a very good point to differentiate !
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