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  • The Business Value of Design

    Bhhavesh Desalhey
    3 replies
    1. More than a feeling - It's analytical Leadership Measure and drive design performance with the same thoroughness as revenues and costs. 2. More than a department - It's cross-functional talent Make user-centric design everyone's responsibility, not a hidden function. 3. More than a phase - It's continuous iteration De-risk development by continually listening, testing and iterating with end-users. 4. More than a product - It's user experience Break down internal walls between physical, digital, and service design.

    Replies

    CY Zhou
    Design plays a crucial role in driving business success by enhancing user experience and fostering brand loyalty. It's great to see the emphasis on its value in your discussion, Bhavesh!
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    Gurkaran Singh
    So, we're basically turning design into the rockstar of the business world - measuring, iterating, and breaking down walls like a design ninja on a mission. Who said business can't be fun and creative, right?
    Adeeb Malik
    More than the definition - It drives leadership/talent/iterations/experience/You It applies to more than just digital spaces, services, etc. It could go on a simple letterhead to your visiting card. From a signboard to a billboard. Design is bound to be beyond, let's not confine it to what we know, and just EXPLORE! Thoughts?
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