The Most annoying experience as a Marketer
Shivi Jalota
15 replies
The Most annoying experience as a Marketer is..
"When clients tweak or edit your campaign without telling you just because they don't like it and after that blame you for its bad performance".
Have you had this experience?
Replies
Carsten Pleiser@ckpleiser
Mind Body Tab
Copywriting by committee is horrible.
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No but that sounds like a nightmare! I'm sure developers have a similar experience with their code too
Never had this, but it sounds quite annoying!
Another thing that can be annoying is that you can't really measure all marketing efforts and their impact..
@kukreja_nikita Being in advertising and marketing industry I have realised that the client is always right :) And hence when such things happen all you can do is to pray that the campaign doesn't fail
It's a really trick situation. I have been through similar experiences. Initially, it did hurt. But later on we realized that if you are accountable for the success of the campaign, don't share edit rights to your clients (Until the campaign has showed some traction atleast). You can give them a view access
My upline humiliated my team members who understandably quit - most uplines who are successful are the manipulative and have no scruples, whatsoever. Never ever join Amway especially if the team is made up of Indians. They have ruined the Amway/BWW business completely and it has a bad reputation everywhere. That’s why they resort to lies and deception to get young students to register and then exhort money from them.
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@krogerfeed Hey I am so sorry that you had such a bad experience. Amway usually promotes MLM in India and hence you will see most of the team is made of Indians but I am genuinely sorry for your experience.
Yeah this can be a bad experience, after all the effort and research you put to create the perfect plan. Client may come and tweak the parameters to fit the budget requirements.
When clients make changes in your campaign again and again!
For me, the most annoying experience as a marketer is when clients are so strongly opinionated about the marketing strategies that they want to desperately apply in their business, without even knowing the pros and cons.