The most overrated digital marketing strategy you’ve ever heard
Giang Dang
1 reply
The "Frequent Posting" strategy. The belief is that more posts will lead to more visibility (i.e. traffic). While it's essential to maintain an active online presence, the focus on quantity over quality can be detrimental.
Search engine algorithms are designed to serve meaningful and relevant content that aligns with the searcher’s query. So, posting too frequently with low-value content may not only fail to engage your audience, but also risk decreasing your visibility due to the way algorithms perceive your content.
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Louis Garnier@louis_garnier
I spend a lot of time implementing an ABM strategy. Quite happy with the results
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