This is how Zapier is brings in 1.5 million monthly organic traffic
Jaume Ros
12 replies
Zapier to me proves 1 thing - content is still king. Theres a lot news in the SEO space, about new updates and new ranking factors that should be focused on.
But at the end of the day - if you don't provide great content (it doesn't matter how perfectly optimized your website is) you won't get far.
Zapier´s content strategy is phenomenal and something we can all learn from. I made a full video about it:
https://www.youtube.com/watch?v=_laGajSS5uI
Are you guys using your blogs in the same way? What do you guys think of this strategy?
I'd love to know your thoughts!
Replies
Anna Mandziuk 🇺🇦@anna_mandziuk
Awesome video! Subscribed!
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What do you use to record your screen and yourself? It looks and sounds amazing! I used Loom a couple of times, but during the editing process it was messing up my audio constantly :(
Clicks.so
@anna_mandziuk It's actually a bit of a mess. But i use quicktime to record my screen while i record myself with the camera. I have an editor that puts everything together and adds the little bubble with my head to the screen recording. Wish I could help more!!
Zapier's internal linking strategy is awesome. I like how you explain SEO strategies of SaaS companies. Keep sharing.
P.s. Which company is next? Just curious. :)
Clicks.so
@atulghorpade Its a surprise!! Do you have any companies you'd like to see?
@jaume_ros2 Currently, I am very active on IH, PH, Reddit, Medium, Notion....Would like to see their SEO strategy.
That's all from my side!
Great Job Jaume, your SEO strategy breakdown is really well.
