This is why marketing is hard
Alexander Isora π¦
42 replies
So how to learn marketing? Why no one tells me what EXACT THINGS to do??!?!?! π€π€π€
Well, it is because of learning marketing β learning coding.
Coding is a process with a predictable output. If you use CSS βopacity:0β an element disappears. It happens every time for every student.
In contrast, marketing is not a technical science.
It is a dynamic field that combines art, creativity, analysis and science. Unlike coding, marketing outcomes can vary based on 100000 factors: audience, timing, competition, platform, channel, brand perception, cultural context, execution, budget etc.
This is why marketers often speak in principles rather than exact steps. They might say "understand your audience" instead of "use these exact words." The 1st one adapts to various situations, while the 2nd might only work in specific contexts.
This is why effective marketing requires adaptability, critical thinking, and continuous learning rather than following a set of instructions.
This is why no one gives you the answers. Only clues to find them.
And this is why marketing seems so "hard" π
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β¨ My π https://x.com/alexanderisorax
π§ My newslttr: https://10k.isora.me/
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Natalia Toth@natalia_toth
My father, who's an electrical engineer, always surprised me by saying that he finds economics a much more complicated science than engineering :D
Marketing is a discipline of economics, so I agree with you 100%.
Generally, any field that has to do with human behaviour is hard because the results of your actions are never predictable and depend on a hundred factors. The job of a good marketer is to study the target market as well as possible and try to find the optimal strategy to conquer it. But no matter how accomplished you are, there will always be failures because human behaviour (and market conditions) is non always predictable.
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@natalia_toth Great addition, Natalia. Marketing is working is humans. Humans are unpredictable. It adds complexity.
Haha, I love the way you put it, that's very true. I find that a lot of my techie clients get frustrated easily when they try something and it doesn't yield immediate results
The thing is, though, the more you do marketing, the more predictable it gets as you gather enough insights to make data-driven educated guesses
Also, while there's no one-fits-all marketing solution, there are generally safe, tried-and-tested paths that would make sense for most early-stage companies
@alex_skazka Another thing techie's get annoyed by is "It depends" in answers. Will paid ads work if I up the budget? "It depends- is your copy strong? it is customer centric? Is it optimized for the best times?". There is no straight answer which is so difficult for them to comprehend
@my3_murthy Trust me, not just techies π
pretty much every client I've worked with wanted me to commit to certain KPIs
Which is fair enough, I, for one, don't always understand everything they do. And I think it's our job to educate and manage expectations
Marketing is multidisciplinary. You cannot predict many things (yeah, you can according to scenarios in history, but many things changed like technology).
But most of all. Marketing is a mixture of psychology and sociology. And you know how hard is to handle people's emotions and feelings. π And let's transform marketing effort into sales! π
GL!
I totally agree. Marketing is a long-term effort that requires a lot of time for implementation and improvement. It demands most of your time and constant thinking, which can be exhausting. However, this process also offers valuable experiences, making it a meaningful journey in your career.
As you can see, I keep posting and engaging here to gain more exposure for our products, and I enjoy it. If anyone is interested in what product is worth this effort, just check this linkπ
https://www.xspiral.com/
Couldn't agree more. π
Well said!
The struggle is part of the journey, and you're not alone in feeling this way lol
Absolutely, Alexander! Marketing is all about understanding and connecting with your audience, which can be incredibly challenging but also immensely rewarding.
Totally agree and it's almost a switch to different sides of the brain if you're coming from an engineering background.
Pls say it louder for the people in the back who expect marketing to be a logical science and give immediate results.
So well explained.
Turns out human emotions & catering to them is harder that working with machines- we haven't figured out what makes humans tick- let alone subgroups of people we are trying to sell to.
The concept of lift-&-shift doesn't work in marketing.
This is such a great point you make Alexander!
I couldn't even replicate principles that worked for me to get some attention on LinkedIn with my co-founder
It's really a maze you had to run with eyes closed while your hair is on fire!
Launching soon!
I think its simple. Marketing is an art. It's abstract. you can't fully learn it, can't fully teach it either.
It requires continuous learning and adaptability. With something like code, if a particular code work for a particular outcome, that's about it. Obviously the outcomes that are required are always changing so new ways to code are developed. (pls correct me if I'm wrong)
Marketing is not formulaic, no artform is. That's why it's hard.
Marketing truly is an intricate blend of art and science. Unlike coding, it requires a deep understanding of human behavior, adaptability, and continuous learning. Your insights, Alexander, perfectly capture why it can feel so challenging yet rewarding! π
I loved your explanation style, very easy to digest. By any chance have you been a teacherπ
