Tiered pricing for the course launch: process and results
Sveta Bay
13 replies
Hey Product Hunters!
Recently I launched a newsletter with weekly marketing case studies. I want to share with you an experience with tiered pricing for the course launch (part of the issue).
"The tiered pricing approach was interesting. I wasn’t sure what to price my course at, and someone suggested that I implement a system where, as more course seats were sold, the price increased.
The first 15 seats would be priced at $99 each, the next 15 would be priced at $129 each, and it would increase from there. This structure incentivized purchasing earlier rather than waiting because price-wise, it was always the right time to buy. It also made folks more excited about “getting in early”, before the price increased.
And finally, I knew that when I officially launched the course, I would increase my price some more. I’d go from the pre-sale tiered price of $159/seat and increase it to $289/seat at launch.
The entire week before the official launch, I tweeted about the course and reminded folks that this was their last chance to get in before the price increased. This build-up led to nearly $1100 in just one week."
Revenue split so far:
$5,000 group license
$4,788 pre-sales
$289 sales after the launch
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https://makerbox.ck.page/marketingbay
Replies
Mehdi Rifai@mehdi_rifai
Thanks for sharing your approach Sveta!
Share
Thank you for sharing; really interesting approach.
How does it compare with other ways of launching the course, and what are the advantages vs. disadvantages?
The results are impressive; would it have been better or worse with another approach?
@florinmtsc that's a good question. Unfortunately, we'll never know the answer as you can't launch 1 course twice 😄
That's a nice approach.
Effy AI
Cool! This approach is often used with concerts. Works great
That's an interesting pricing approach
How do you find this pricing method compared to your other ones?
When compared to alternative methods of starting the course, how does this one fare, and what are its pros and disadvantages?
Really interesting. Never saw this approach before and makes sense.
What would be the downside of keeping the price/seat the same for the entire time? (besides people not purchasing earlier)
Thanks for sharing this interesting approach.