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  2. Tiktok-like videos just arrived on Linkedin

Tiktok-like videos just arrived on Linkedin

Juliette BEGUE
5 replies
...at least in France :) Do you plan to adjust your marketing strategy ? As marketing manager of a B2B company, I began to create a first serie of videos to test the impact. I chose to focus on the lexical field of email (our core activity) : #1 What is deliverability #2 Segmentation #3 Co-sponsoring collect #4 Coregistration collect... What about you ?

Replies

Simon🍋
Launching soon!
Wild times. Could be huge for B2B marketing if done right. Gotta keep it professional though.
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David
I’m overall not a big fan of what LinkedIn has become with all of the clout chasing, rather than making actual connections… Let’s see how this “new” video format will affect this.
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Willow Evangeline Harlow
LinkedIn is definitely becoming more like TikTok with all these short videos everywhere. I'm not a fan either, seems like it's all just about chasing views and engagement now rather than actually connecting with people in a meaningful way. Will be interesting to see how it plays out but I'm skeptical it will improve the experience on the platform. 🤔
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Juliette BEGUE
@willowevangelineharlow I completely understand your point of view. At the same time, videos are generating significant engagement. I’m glad LinkedIn is making room for them, but they could have approached it differently rather than mimicking TikTok. 4o
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Emma Lily Sanders
LinkedIn's new TikTok-style video feature is an interesting twist. It could lead to more engaging content and reach a new audience, but risks further diluting the platform's original focus on professional networking and career development. Curious to see how this plays out and if it draws in more Gen Z users. What do you all think - will this be a net positive or negative for LinkedIn?
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