Tips for launching your first product?

Product Hunt CEO Rajiv Ayyangar recently shared 6 BIGGEST mistakes for the launch preparation at his X https://x.com/rajivayyangar/stat... Stick to avoid it and good luck! Create a buzz before launching. Give your audience a sneak peek at what you're cooking up. Build authentic connections that go beyond just promoting your product. 𝗥𝘂𝘀𝗵𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗼𝗽𝘆. Well-crafted writing is your best weapon. Don’t leave this task for launch day. Take the time to craft your tagline, description, and maker story to convert onlookers into customers. 𝗟𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝘁𝗼𝗼 𝗹𝗮𝘁𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗱𝗮𝘆. Schedule your launch at 12:01 AM PST to stay visible all day. Use the ‘Coming Soon’ section to set it up. 𝗟𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝗵𝗼𝘂𝘁𝗼𝘂𝘁𝘀. Shoutouts is a new feature to celebrate the products that made your product awesome. Adding a shoutout gives you more visibility plus gives people an insight into how you built your product 𝗜𝗴𝗻𝗼𝗿𝗶𝗻𝗴 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝗲𝗿𝘀. Our community is a goldmine of feedback and potential customers. Don’t leave them hanging! Respond to questions and thank those who check out your product. 𝗛𝗮𝘃𝗶𝗻𝗴 𝗮𝗻 𝗲𝗺𝗽𝘁𝘆 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗛𝘂𝗻𝘁 𝗽𝗿𝗼𝗳𝗶𝗹𝗲. People want to know the humans behind the product. If your profile is empty, you're missing a chance to connect with users outside of the platform.

Also, plan to launch soon. What I focus on now: 1. Building presence on PH in comments and discussion first (Looks like you too) 2. Prepping good copy and pics for launch. 3. Connecting on Li and X with cool builders launched on PH or planning to do it.

This is a great thread. I also plan to launch soon on Product Hunt. Would love to gather insights from here.

Research your target market well. Know their needs to tailor your product and marketing.

Research your target audience and understand their needs and pain points

Create a compelling story and visual identity that resonates with your audience

Posted the same question a while back and this is what I got in response: 1. Offer an exclusive deal or discount for Product Hunt users to incentivize upvotes and shares. 2. Don't wait too long to launch. You will be able to do it many times. But also don't launch unprepared. 3. Read: https://x.com/rajivayyangar/stat... 4. Share your launch on social media to drive more traffic and votes from your existing followers.

Reach out to potential early users and build a community around your product

Seize the chance! Even if it fails, you'll learn something new

Focus on creating a Minimum Viable Product that solves the core problem effectively.

Start with a minimum viable product (MVP) and improve based on user feedback.

Create a strong community around your product first.